Gestão de Hotelaria e Turismo


Corpo Docente para (2018/2019)

Estágio em Gestão de Hotelaria e Turismo | Métodos de Investigação em Hotelaria e Turismo
Hélia Gonçalves Pereira is an Assistant Professor of the Marketing, Operations and General Management Department at Instituto Universitário de Lisboa - ISCTE-IUL and Vice-Dean of this Department. Hélia Gonçalves Pereira is also Director of the Executive Master in Management; Pos-Degree in Sales Management and Pos Degree in Top Management in Hospitality and Tourism. She is Coordinator of the Marketing FutureCast Lab, an applied research lab in new trends in marketing. Her background is interdisciplinary, combining a BSc in Economics, a post Degree in European Studies, a MSc in Management and a PhD in Management with specialization in Marketing and several years as senior consultant in Price Waterhouse and Coopers. She has interests in consumer behaviour, internet marketing and social media and, as well, tourism marketing.
Enoturismo e Negócio do Vinho
Finanças Empresariais em Hotelaria e Turismo
Grandes Eventos e Gestão de Eventos
Business Analytics em Turismo
Gestão de Turismo Internacional
Gestão de Serviços A Clientes
Ana Brochado is Associate Dean at IBS and Professor of Marketing. She has a BSc in Economics, MSc in Quantitative Methods and a Ph.D. in Management. She has worked for more than 10 years as an economist at the Portuguese Competition Authority AdC) and the Securities Commission (CMVM).
Temas Críticos de Recursos Humanos em Hotelaria
Análise de Dados em Hotelaria e Turismo
Temas Críticos de Recursos Humanos em Hotelaria
Managerial experience From 2009 until 2011 founded and coordinated the NDPH-unit for the development of human potential (a university extension unit specialized in providing services to the market in the area of professional selection and psychological assessment). This unit was integrated in the university consultancy company created in 2011, IUL Global. In 2011 was head of task force to start up ISCTE consultancy company IUL Global, and since 2012 acted as Managing director. In 2014 became member of the board of AUDAX-IUL, center for entrepreneurship and innovation with responsibilities for consultancy services. Consultancy experience Has participated in several organizational intervention projects in the area of organizational behavior (organizational diagnosis) and HRM (professional selection, competencies profiling, team building). Acted as jury member in several public officer selections (middle management and executive positions) for public institutions.
Marketing Estratégico em Hotelaria e Turismo
Marketing Estratégico em Hotelaria e Turismo
Sandra Maria Correia Loureiro is Professor at the University Institute of Lisbon (ISCTE-IUL) and a researcher in the UNIDE and SOCIUS research center. Her current research interests include consumer-brand relationship, online environment and purchase and tourism experience. Her papers were published in a variety of peer reviewed journals, such as International journal of Hospitality Management, Journal of retailing and consumer services, Journal of Travel &Tourism Marketing, Journal of service management, International Journal of Tourism Research or Journal of Brand Management and at well reputed international conferences, such as EMAC, ANZMAC, GAMMA-GMC, World Marketing Congress. She has acted as a reviewer for several international journals and conferences. She has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology) She also won the Best Paper Premier Award 2012 of the Global Marketing Conference (comprises EMAC, ANZMAC, KSMS, and Japan association of marketing) and the Highly Commended paper award 2014 of the 7th EuroMed conference of the Research Business Institute.
Métodos de Investigação em Hotelaria e Turismo
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