Mestrado

Acreditações

Logótipo da A3ES

Acreditado
3 Anos
30 out 2019
Registo DGES
Registo inicial R/A-Ef 3378/2011 de 18-03-2011
Registo de alteração R/A-Ef 3378/2011/AL01 de 12-05-2016 | R/A-Ef 3378/2011/AL02 de 02-03-2018

Contactos

Catarina Delgado
 Ala Autónoma, Gabinete 236

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Corpo Docente para (2020/2021)

Ricardo Godinho Bilro is an Assistant Professor at ISCTE – Instituto Universitário de Lisboa, where he teaches Marketing at undergraduate and Master’s degree level. He holds a PhD in Management with a Marketing specialisation from the ISCTE Business School (ISCTE-IUL). He is Director of ISCTE´s Master Program in Hospitality and Tourism Management and researcher at ISCTE´s Business Research Center. His current research interests include consumer-brand relationships and engagement, and Social Media and Digital Transformation. His research has been published in international scientific journals such as Journal of Business Research, Journal of Product & Brand Management, or Journal of Hospitality Marketing and Management, among others. His work has also been presented at respected international conferences such as EMAC - European Marketing Academy Conference, World Marketing Congress - Academy of Marketing Science, GAMMA-GMC, or Academy of Marketing. Ricardo recently won several awards, such as the best paper award TomiWorld 2017 and best conference paper in GAMMA-GFMC 2019.
Métodos de Investigação em Hotelaria e Turismo
Ana Brochado is an economist and professor of management at the ISCTE-Instituto Universitário de Lisboa - Lisbon University Institute and a researcher at DINAMIA’CET-Centre for Socioeconomic and Territorial Studies. She served as the Vice Dean for administrative affairs and Vice Dean for faculty for five years and coordinated the PhD in Tourism Management. She worked for more than one decade as Senior Economist for the Portuguese Competition Authority and the Securities Commission. She joined the Strategic Board of Compete2020. She has a Bachelor of Science in Economics, a Master of Science in Quantitative Methods and a Doctor of Management. Her main research interests are market research, hospitality and tourism management, Fintech, sustainability management, and innovation. She has authored or co-authored over 70 publications in top international journals in these fields, wrote over 40 book chapter and presented over 200 talks in international conferences. Her research received over 1500 citations.
Temas Críticos de Recursos Humanos em Hotelaria
Ana Margarida Passos is Associate Professor in the Department of Human Resources and Organizational Behavior at ISCTE-IUL Business School. She has a PhD in Social and Organizational Psychology. Currently, she is the Director of Departament of Human Resources and Organizational Behavior. She has been investigating the drivers of team effectiveness and adaptability over time. Her research in this area began to focus on the characteristics of the team members (team diversity) and on team processes, as is the case of intragroup conflicts. More recently, she has been investigating the role of cognitions (team mental models and transactive memory systems), emotions, behaviors (e.g., team leadership, team learning behaviors) on team effectiveness and adaptation with a temporal focus.
Temas Críticos de Recursos Humanos em Hotelaria
Gestão de Serviços A Clientes
Filipa Rosado Pinto is a PhD candidate at Iscte- Instituto Universitário de Lisboa. She holds an MBA from IE Business School and a bachelor’s degree in management from NOVA SBE. Following ten years of experience in marketing, in multinational companies, from Fast Moving Consumer Goods and the Pharmaceutical Industry, she moved into Academia in 2016. Her current research interests include -among others- consumer-brand relationships, brand management and services marketing.
Dissertação em Gestão de Hotelaria e Turismo | Estágio em Gestão de Hotelaria e Turismo
Hélia Gonçalves Pereira is an Associate Professor of the Marketing, Operations and General Management Department at Instituto Universitário de Lisboa - ISCTE-IUL. Hélia Gonçalves Pereira is Director of the Master in Hospitality and Tourism Management and of the Tour DC Msc (ERASMUS Mundus); Pos-Degree in Sales Management and Pos Degree in Top Management in Hospitality and Tourism. She is Coordinator of the Marketing FutureCast Lab, an applied research lab in new trends in marketing. Her background is interdisciplinary, combining a BSc in Economics, a post Degree in European Studies, a MSc in Management and a PhD in Management with specialization in Marketing and several years as senior consultant in Price Waterhouse and Coopers. She has interests in consumer behaviour, internet marketing and social media and, as well, tourism marketing. She was, between 2016 and 2019, member of the board (non-executive) of Turismo Fundos SGFII, S.A., a financial society that supports tourism and industrial projects.
Análise de Dados em Hotelaria e Turismo
Marketing Estratégico em Hotelaria e Turismo
Sandra Maria Correia Loureiro is Professor at ISCTE-IUL and a researcher in the UNIDE and SOCIUS. She is the Director of Portuguese Marketing & Management SBU of GAMMA (Global Alliance of Marketing and Management Associations). Her current research interests include relationship marketing (Brand coolness), tourism marketing and the connections between marketing and VR, AR and AI. She has publications with academics from different countries in the world, such as USA, UK, Germany, Spain, Austria, South Korean, China, Australia, Cyprus, Greece, Israel, Italy, Mexico, Chile, Malaysia, Brasil. Her papers were published in a variety of peer reviewed journals, such as Journal of Marketing (ABS 4*), Journal of Retailing (ABS 4), Tourism Management (ABS 4), Journal of Business Research (ABS 3), International journal of Hospitality Management (ABS 3), Journal of Cleaner Production, Journal of retailing and consumer services, Journal of Travel &Tourism Marketing, Journal of service management, International Journal of Tourism Research or Journal of Brand Management and at well reputed international conferences, such as EMAC, ANZMAC, GAMMA-GMC, World Marketing Congress. She has acted as a reviewer for several international journals and conferences. She has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology) She won several awards, such as: the 2012 Best Paper Premier Award presented by the Global Marketing Conference (comprised of EMAC, ANZMAC, KSMS, and the Japanese Association of Marketing), Highly Commended paper Award 2014 - 7th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Highly Commended paper Award 2016 - 9th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Best Paper Award 2016- ICCMI 2016, Best Paper Award TomiWorld 2017 and Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence for paper 'Exploring behavioural branding, brand love and brand co-creation' published in Journal of Product & Brand Management, Best Paper Honour Award at 2019 Global Fashion Management conference-GAMMA (among others).
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