Mestrado

Acreditações

Logótipo da A3ES

Acreditado
6 Anos
23 jan 2020
Registo DGES
Registo inicial R/A-Ef 3380/2011 de 18-03-2011
Registo de alteração R/A-Ef 3380/2011/AL01 de 25-08-2014 | R/A-Ef 3380/2011/AL02 de 17-05-2018

Contacts

Paulo Pires
 Ala Autónoma, Gabinete 236

Período de aulas

Ínicio 13 set 2021
Fim 14 mai 2022

Propinas estudantes UE (2021/2022)

1.ºAno 5250.00 €
2.ºAno 1600.00 €

Propinas estudantes fora da UE (2021/2022)

1.ºAno 7000.00 €
2.ºAno 2800.00 €
De momento, as vagas para este curso estão todas preenchidas
Leccionado em Inglês

Plano de Estudos para 2021/2022

1º Ano
Comportamento do Consumidor e Marketing Research
6.0 ECTS
Estratégia de Marketing
6.0 ECTS
Gestão de Canais de Distribuição
3.0 ECTS
Gestão de Comunicação
3.0 ECTS
Gestão de Marcas
6.0 ECTS
Métodos Quantitativos Aplicados ao Marketing
6.0 ECTS
Animação de Equipas Comerciais e Negociação
3.0 ECTS
Inovação e Criatividade em Marketing
6.0 ECTS
Marketing Digital e Social Media
6.0 ECTS
Marketing Relacional
6.0 ECTS
Novas Tendências do Marketing
3.0 ECTS
Optativas > 1º Ano - 2º Semestre
Optativas > 1º Ano - 2º Semestre
Optativas > 1º Ano - 2º Semestre
2º Ano
Seminário de Investigação em Marketing
6.0 ECTS
Dissertação em Marketing
54.0 ECTS
Trabalho de Projecto em Marketing
54.0 ECTS

Optativas recomendadas

Note: The courses below are examples of modules which may be offered; however, the School reserves the right to alter, omit or add optional modules within the overall framework described above:

> Brand Expression and Identity

> Business and Brand Strategy

> Digital Marketing

> Entrepreneurship and Venture Creation

> Other courses offered by IBS, in accordance with the student profile.

Objetivos

  • To acquire in depth knowledge and critical thinking in the core themes of marketing management sciences;
  • To develop expertise in cross-cutting themes, in the interests and professional expectations of students, which contribute to the development of an applied research project;
  • To provide students with methods, procedures and investigation techniques that enable them to develop their research project with a high degree of autonomy. 

Goal 1 - Display effective written communication skills, including the following aspects: produce a well-structured document; demonstrate that the key messages have been clearly identified; express theoretical arguments to a specific application; summarize ideas and conclusions.

Goal 2 - Display effective oral communication skills, including the following aspects: select the appropriate format for a given presentation; demonstrate confidence and that the communication was well-prepared; develop and make presentations with impact.

Goal 3 - Develop critical thinking skills, including the following aspects: select and interpret relevant data and references from academic and non-academic sources; identify and debate ethical issues in business and management; formulate well-supported conclusions or solutions, apply appropriate methodologies or formulas to analyze and assess business issues and problems.

Goal 4 - Demonstrate broad knowledge in terms of scientific research in marketing including the following aspects: support a literature review recognizing the differences in terms of conceptual definition approaches, compare and choose the best methodological options in terms of a specific scientific research, integrate results and justify conclusions.

Goal 5 - Demonstrate skills in terms of the ability to solve problems with strategic thinking including the following aspects: to analyze firms, industries and market performance evaluating marketing information in a critical way, incorporate qualitative and quantitative tools to manage marketing planning, evaluate marketing opportunities to recombine resources in novel ways.

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