Accreditations
This Master's, through the strong connection between the study plan and outside companies, allows students to participate in activities such as business communication, social media and other communication companies, consulting, marketing, international business, research, public administration, NGOs and creation of companies connected to new media.
Programme Structure for 2024/2025
| Curricular Courses | Credits | |
|---|---|---|
| 1st Year | ||
|
Social Dynamics of the Internet
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
|
Media Entrepreneurship
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
|
Strategy and Organizational Development for the Media
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
|
Digital Storytelling and Transmedia Entertainment
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
|
Research Design
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
|
Economy and Media System
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
|
Social Networks Management and Audience
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
|
Human Resources Strategic Management in Media
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
|
Financial Information and Decision-Making
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
| 2nd Year | ||
|
Master Dissertation in New Media Management
48.0 ECTS
|
Final Work | 48.0 |
|
Work Project in New Media Management
48.0 ECTS
|
Final Work | 48.0 |
|
2nd Cycle Internship
6.0 ECTS
|
Parte Escolar > Optional Courses > Optional in New Media Management | 6.0 |
Social Dynamics of the Internet
The course will identify the strengths and weaknesses of the different approaches of the social sciences. Will cover major theoretical debates and empirical evidence necessary for their evaluation. The course is cross a few key issues - including the role of information and communication technologies in everyday life, the digital divide between developed societies and in the process dedesenvolvimento, and the relationship between the Internet and other technologies like mobile phones - so illustrate the breadth and variety of study areas of the Internet. The topics will address "The Internet in Everyday Life: Domestication and Globalization", "User Experience Research: An Industry Perspective," "The Social Psychology of Computer-Mediated Relationships", "Mobile Phones, Internet and Contactibilidade Standing"; "youth and New Media "," search and Access to Information and Knowledge "," Politics and the Internet "and" Internet and Society: Visions and Realities. "
ProgramThe course will identify the strengths and weaknesses of different social science approaches. It will cover major theoretical debates and the empirical evidence that is needed to assess them. The course will range across some key topics including the role of information and communication technology in everyday life, digital divides between developed and developing societies, and the relation between the Internet and other technologies such as mobile phones in order to illustrate the breadth and variety of substantive areas of study of the Internet. Topics will address The Internet in Everyday Life: Domestication and Globalization; User Experience Research: An Industry Perspective; The Social Psychology of Computer-Mediated Relations; Mobile Phones, the Internet, and Perpetual Contact; Young People and New Media; Search and Access to Knowledge and Information; The Internet and Politics; The Internet and Society: Visions and Realities.
Evaluation process
Active participation in all sessions. Writing a first draft of a research paper. The total working time required for the draft of this work is estimated in about 20 hours of library research and / or fieldwork. The final paper will represent 70% of the grade. The originality and innovation in research work for the drafting of the article will contribute to the assessment with 20%. The participation at the seminar will be assessed at 10%.
Title: Haddon, L. (2004) Information and Communication Technologies in Everyday Life: A Concise Introduction and Research Guide, Berg; Ling, R. (2004) The Mobile Connection: The Cell Phone's Impact on Society, Morgan Kaufmann; Wellman, B. & Haythornthwaite, C. (Eds) (2002) The Internet in Everyday Life, Oxford University Press; Bakardjieva, M. (2005) Internet Society, Sage; Berker, T, Hartmann, M., Punie, Y and Ward, K. (Eds) (2005) Domestication of Media and Technologies, Open University Press; Ito, M., Matsuda, M. & Okabe, D. (Eds) (2005) Personal, Portable, Pedestrian, Mobile Phones in Japanese Life, MIT Press; Buckingham D. and R. Willett, Digital Generations (Eds) (2006) Digital Generations, Erlbaum; Ito, M. (2010) Hanging Out, Messing Around and Geeking Out: Kids Living and Learning with New Media, MIT Press, Cambridge, MA; Van Dijk, J. (2005) The Deepening Divide: Inequality in the Information Society, Sage, London; Castells, M. (2001), Internet Galaxy, OUP, Oxford.
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Media Entrepreneurship
This course aims to prepare professionals and academics to work as ?Entrepreneurs journalists? in digital technology environments such as the Internet and mobile phones, and / or develop academic activities related to the impact of these technologies on journalism and the need for innovation in journalism.
At the end of UC students must :
OA1 | identify what is the entrepreneurial journalism
OA2 | describe the problems of the current journalism
OA3 | explain the new average of the ecosystem
OA4 | evaluate entrepreneurship in journalism
OA5 | evaluate the innovation of a journalistic project
OA6 | develop a journalistic project
OA7 | develop the presentation of a project
OA8 | identify the principles of Design Thinking
OA9 | canvas to develop business models
1. The new ecosystem of media in the Post -Industrial
2. The rupture of average models of the Industrial Age
3. The entrepreneur journalist: reinvent journalism
4. The culture of technological startup and its importance for journalism
5. From the initial idea to startup: the development of a project
6. Elevator pitch : how to present a project
7. Seven steps to entrepreneurial journalism seconds Jeremy Caplan
8. Principles of Design Thinking: inspiration, ideation and implementation
9. Business Model Generation: the preparation of canvas for business models.
2 phases:1)during the school period and 2)final evaluation
1)Attendance equal or greater than 80% and active participation (10%) and individual written work (30%)
2)Individual written work,designing a startup journalism and information.Total working time required for this work is about 20 h of library research,and/or field work
Are approved students who have superior grades than 9.5 in both assessments (allowed only 2 faults)
Students might do a final written exam,representing 100% of the grade.
Title: Ries, Eric. The Lean Startup. Crown Business, New York, NY. 2011.
Osterwalder, Alexander and Pigneur, Yves. Business Model Generation. John Wiley and Sons Inc., Hoboken, NJ 2010.
Christensen, Clayton M.; Skok, David; Allworth, James. Be the Disruptor, in Nieman Reports, Fall 2012, Vol. 66, No. 3, The Nieman Foundation for Journalism at Harvard University. disponível online.
Briggs, Mark. Entrepreneurial Journalism: How to Build What?s Next for News. CQ Press, Thousand Oaks, CA, 2012.
Anderson, C.W; Bell, Emily; and Sharky, Clay. Post-Industrial Journalism: Adapting to the Present. Columbia Journalism School, Tow Center, 2012. disponível online
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Strategy and Organizational Development for the Media
OA1. Understand the strategic management process of organizations
OA2. Articulate the current characteristics of the media market and the impact of new digital platforms in this market
OA3. Explain the essential differences between the various platforms for the development of competitive strategies
OA4. Identify the role of organizational development in the ability of an organization to respond to dynamic and unpredictable contexts
OA5. Develop the critical skills to understand strategic challenges and contribute to the development of strategies.
CP1. The business strategy in an unpredictable world
CP2. New competitive templates for new content platform
CP3. Change and organizational development to respond to strategic challenges
CP4. Develop strategies for a multi- platform market.
The evaluation is carried out in two phases: 1) during the school period and 2) final evaluation .
1 Frequency: 40%
2- Report: 50%
3- Participation : 10%
As an alternative, students might do a final written exam, representing 100% of the grade.
Title: - BATTELLE, John (2005) The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, Penguin
- FONSECA, José (2002) Complexity and Innovation in Organizations, Routledge
- ANDERSON, Chris (2006) The Long Tail: Why the Future of Business is Selling Less of More, Hyperion
- TAPSCOTT, Dan, WILLIAMS, Anthony D. (2010) MacroWikinomics: New Solutions for a Connected Planet, Penguin Books
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Digital Storytelling and Transmedia Entertainment
At the end of class students will be able to:
LO1: to understand the main trends in the contemporary media landscape, perceiving the social and technological conjuncture that has potentiated (and power) this specific type of narrative construction.
LO2: list several proposals for definition of the category "transmedia" and similar like crossmedia, being able to identify where the different visions overlap or diverge
LO3: have a historical look at this type of narrative construction in various media
LO4: List the main characteristics of transmedia narratives, knowing how to frame and apply the main theoretical contributions in practice
LO5: developing a transmedia project, in its various phases, proactively mobilizing the taught manual of good practices of transmedia storytelling
LO6: analyzing a transmedia narrative
This class deals with the study of transmedia narratives, unfolding the pedagogical course on several articulated dimensions.
P1: Proposals for the definition of "transmedia" category and similar terms
P2: Genealogy of this type of narratives
P3: Key features of a transmedia narrative
P4: Strategies for building a transmedia narrative on various platforms
P5: Methods for a transmedia project analysis
The periodic assessment consists of 2 moments of presentation in class (30%) and 1 of written work (70%):
1) oral presentation of the theme of the final work,
2) oral presentation and problematization of the final work and
3) an individual written work weighing 70%, with a theoretical/conceptual component, complemented with a practical case study or project.
The possibility of periodic assessment implies a minimum attendance of 2/3 of classes.
Assessment by exam will be through written work with a weight of 100%.
There is no possibility of an oral test.
Title: Evans, Elizabeth (2011) 'Transmedia Television: Audiences, New Media, and Daily Life', London, Sage
Gambarato, Renira Rampazzo (2013) 'Transmedia Project Design: Theoretical and Analytical Considerations', Baltic Screen Media Review 1, 81-100.
Gambarato, Renira Rampazzo & Geane C. Alzamora (eds.) (2018) Exploring Transmedia Journalism in the Digital Age, Hershey, IGI Global
Freeman, Matthew & Renira Rampazzo Gambarato (eds.) (2019), The Routledge Companion to Transmedia Studies, Londres, Routledge
Jenkins, Henry (2006), Convergence Culture. Where Old and New Media Collide, New York and London, New York University Press.
Pratten, Robert (2011), Getting Started in Transmedia Storytelling. A Practical Guide for Beginners, Marston Gate, self-published.
Scolari, Carlos (2013) Narrativas Transmedia: Cuando Todos Los Medios Cuentan, Bilbao, Deusto
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Title: Bernardo, Nuno (2011) The Producer's Guide to Transmedia. How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms, Lisbon, beActive books.
Bernardo, Nuno (2013) Transmedia 2.0, How to create an entertainment brand using a transmedial approach to storytelling, Lisbon, beActive books.
Dena, Christy (2009) Transmedia Practice: Theorising the practice of expressing a fictional world across distinct media and environments. PhD Thesis, School of Letters, Art and Media, Sydney
Edmond, Maura (2015) 'All platforms considered: Contemporary radio and transmedia engagement', New Media & Society 17(9), 1566-1582
Evans, Elizabeth (2015) 'Layering Engagement: The Temporal Dynamics of Transmedia Television', Storyworlds: A Journal of Narrative Studies 7(2), 111-19.
Evans, Elizabeth (2008) 'Character, audience agency and transmedia drama', Media, Culture & Society 30(2), 197-213
Gambarato, Renira Rampazzo & Lorena Peret Teixeira Tárcia (2016) 'Transmedia Strategies in Journalism', Journalism Studies, 1-19.
Graves, Michael (2011) 'Lost in a Transmedia Storytelling Franchise: Rethinking Transmedia Engagement'. PhD Thesis, Film and Media Studies and the Graduate Faculty of the University of Kansas, Kansas
Jenkins, Henry (2003), "Transmedia Storytelling. Moving characters from books to films to video games can make them stronger and more compelling", MIT Technology Review, (Online). Available at: http://www.technologyreview.com/news/401760/transmedia- storytelling/.
Jenkins, Henry (2007), "Transmedia Storytelling 101", Confessions of an Aca-Fan. The Official Weblog of Henry Jenkins, (Online). Available at: http://henryjenkins.org/2007/03/ transmedia_storytelling_101.html.
Jenkins, Henry (2009a), "The Revenge of the Origami Unicorn: Seven Principles of Transmedia Storytelling (Well, Two Actually. Five More on Friday)", Confessions of an Aca- Fan. The Official Weblog of Henry Jenkins, (Online). Available at: http://henryjenkins.org/ 2009/12/the_revenge_of_the_origami_uni.html.
Jenkins, Henry (2009b), "Revenge of the Origami Unicorn: The Remaining Four Principles of Transmedia Storytelling", Confessions of an Aca-Fan. The Official Weblog of Henry Jenkins, (Online). Available at: http://henryjenkins.org/2009/12/ revenge_of_the_origami_unicorn.html.
Jenkins, Henry (2010), "Transmedia Storytelling and Entertainment: An annotated syllabus", Continuum: Journal of Media & Cultural Studies, XXIV, (6), pp.943-958.
Jenkins, Henry, Sam Ford and Joshua Green (2013), Spreadable Media. Creating Value and Meaning in a Networked Culture, New York and London, New York University Press.
Long, Geoffrey A. (2007), Transmedia Storytelling. Business, Aesthetics and Production at the Jim Henson Company, Master Thesis in Comparative Media Studies, Massachusetts Institute of Technology, Cambridge
Mittell, Jason (2013), "Forensic Fandom and the Drillable Text", Spreadable Media: Enhanced Version, (Online). Available at: http://spreadablemedia.org/essays/mittell/#.VHqBXmSsWtu.
Moloney, Kevin T. (2011), Porting Transmedia Storytelling to Journalism, Master Thesis in Social Sciences, Denver, University of Denver.
Pearson, Roberta & Anthony N. Smith (eds.) (2015) Storytelling in the media convergence age. Exploring screen narratives, Hampshire, Palgrave Macmillan
Perryman, Neil (2008), "Doctor Who and the Convergence of Media: A Case Study in 'Transmedia Storytelling'", Convergence: The International Journal of Research into New Media Technologies, XIV, (1), pp.21-39.
Rodríguez-Ferrándiz, Raúl et al. (2014) 'Transmedia contents created around Spanish television series in 2013: typology, analysis, overview and trends', Communication & Society 27(4), 73-94.
Roos, Cecilia (2012) 'Producing Transmedia Stories. A Study of Producers, Interactivity and Prosumption', Malmö, Malmö University.
Scolari, Carlos Alberto (2009) 'Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production', International Journal of Communication, 1-21.
Scolari, Carlos, Paolo Bertetti & Matther Freeman (2014) Transmedia Archaeology. Storytelling in the Borderlines of Science Fiction, Comics and Pulp Magazines, Basingstoke, Palgrave
Smith, Aaron Michael (2009) 'Transmedia Storytelling In Television 2.0', Thesis, Middlebury College.
Smith, Aaron Michael (2011) 'Lost in a Transmedia Universe', Geminis, 1-31.
Ugartemendía, José Ig Galán (2012) 'La transmedialidad, una nueva gramática para el sujeto complejo', Portal Comunicación, http://portalcomunicacion.com/lecciones_det.asp?id=71
Various Authors (2014) International Journal of Communication, Special Issue "Transmedia Critical: Empirical Investigations into Multiplatform and Collaborative Storytelling"
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Research Design
At the end of the CU students should be able to:
1) recognize and use different types of methodological strategies, mastering its theoretical, methodological and technical requirements, in order to make adequate choices;
2) identify central problems in research design, from problem definition to conceptualisation, operationalization, observation and proposal writing;;
3) write a research and/or intervention project proposal.
1. Research as a producer of knowledge to know and/or to intervene.
1.1. Empirical research as theoretically oriented.
1.2. Research as problem solving: diagnosis, evaluation, intervention.
1.3. Ethics in different types of research.
2. How to design a research project and/or intervention.
2.1. Formulation of the problem and definition of objectives.
2.2. Conceptualization.
2.3. Operationalization and observation.
2.4. Project's design.
3. Methodological strategies.
3.1. Adequacy of the methodological strategies to the objectives of tthe research.
3.2. Extensive research: large surveys, statistical databases, etc..
3.3. Intensive research: case studies, field research, participant observation, ethnographic approach, etc.
3.4. Action research and social intervention.
3.5. Comparative research: objectives and problems of comparison.
3.6. Mixed methods.
The learning process proceeds trough theoretical-practical classes, seminar presentations and debate (which are given prevalence), tutorials and students' autonomous work.
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Periodic evaluation, comprising the following components:
(a) Class participation and presentation of the research and/or intervention project (35%)
b) Final written work: research project and/or intervention (65%).
OR
Final assessment, consisting of a final written work: research project and/or intervention, complemented with an oral discussion, if the teacher considers necessary (100%).
The evaluation of this course does not include a final exam.
Title: Silva, A S&Pinto, J M, org 1986 Metodologia das Ciências Sociais. Porto:Afrontamento.
Ragin, C 1994 Constructing social research. Thousand Oaks:Pine Forge.
Quivy, R&Champenhoud,L 2003 Manual de Investigação em Ciências Sociais.Lisboa:Gradiva.
Della Porta, D&M Keating, eds 2008 Approaches and Methodologies in the Social Sciences.Cambridge:CUP.
Creswell, JW 2003 Research design: qualitative, quantitative, and mixed methods approaches.Thousand Oaks:Sage.
Chen, H 2015 Practical program evaluation: theory-driven evaluation and the integrated evaluation perspective.Thousand Oaks:Sage.
Capucha, L 2008 Planeamento e avaliação de projectos: guião prático.Lisboa:DGIDC.
Campenhoudt, L van 2003 Introdução à análise dos fenómenos sociais.Lisboa:Gradiva.
Burgess, R 2001 A pesquisa de terreno.Oeiras:Celta.
Bryman, A 2012 Social Research Methods.Oxford:OUP.
Blaikie, N 2007 Approaches to social enquiry.Cambridge:PP.
Babbie, E 1989 The practice of social research.Belmont:CWP.
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Title: Whyte, William Foote (ed.) (1991) Participatory Action Research. London: Sage Publications.
Turner, Jonathan (2005) "A new approach for theoretically integrating micro and macro analysis", in Craig Calhoun, C. Rojek,B. Turner (Ed.) , The Sage Handbook of Sociology. London: Sage Publications.
Turner, F J. (2005). Social Work Diagnosis in Contemporary Practice. New York, Oxford: University Press.
Silverman, D (ed.) (2011) Qualitative Research. London: Sage.
Scott, J. (1990) A Matter of Record: Documentary Sources in Social Research. Cambridge: Polity Press.
Schiefer, U, et al. (2007) Método aplicado de planeamento e Avaliação. Manual de Planeamento e Avaliação de Projectos. Estoril: Editora Principia.
Ragin, C C. (1987) The Comparative Method: Moving Beyond Qualitative and Quantitative Strategies. Berkeley/Los Angeles/London: University of California Press.
Oyen, Else (1990) Comparative methodology. Theory and practice in international social research. London: Sage.
Patton, M. (2018). Facilitating evaluation: principles in practice. Sage Thousand Oaks.
Kettner, P., Moroney, R. & Martin, L. (2016). Designing and managing programs: an effectiveness-based approach. (5nd. Ed.). Thousand Oaks: Sage.
Ghiglione, R & Matalon, B (1992) O Inquérito. Teoria e Prática. Oeiras: Celta Editora.
Foddy, William (1996) Como perguntar. Teoria e Prática da construção de perguntas para entrevistas e questionários. Oeiras: Celta Editora.
European Institute of Public Administration (2004) Improving an organization through self-assessment? common assessment framework. Maastricht: European Institute of Public Administration.
Dogan, M & Pelassy, D (1990, 1984) How to Compare Nations. Strategies in Comparative Politics. New Jersey: Chatham House Publishers.
Carvalho, H (2004) Análise Multivariada de Dados Qualitativos. Lisboa: Sílabo.
Calley, N. (2011). Program development in the 21st Century: an evidence-based approach to design, implementation and evaluation. Thousand Oaks: Sage.
Brannen, J (2005) Mixed methods research: a discussion paper, Economic & Social Research Council, National Centre for Research Methods. URL: http://eprints.ncrm.ac.uk/89/1/MethodsReviewPaperNCRM-005.pdf
Brady, H E & Collier, D (2004) Rethinking Social Inquiry: Diverse Tools Shared Standards. Lanham: Rowman & Littlefield Publishers.
Booth, W C, Colomb, G G e Williams, J M (2003) The Craft of Research. Chicago: The University of Chicago Press.
Bertaux, D. (2020) As narrativas de vida. LIsboa: Mundos Sociais.
Beckett, C (2010) Assessment and intervention in social work. Sage Publications: London.
Outras referências bibliográficas complementares
Lenoir, R 1988 Objeto Sociológico e Problema Social. In: Champagen, P. et al. Iniciação A Prática Sociológica. Petropólis: Vozes, pp. 59-104.
Blaikie, N 2010 Designing Social Research. The logic of Anticipation. Cambridge: Polity Press.
Becker, H S 2017 Evidence. Chicago: The University of Chicago Press.
Mestrado em Sociologia
Shaw, I, Briar-Lawson, K, Orme, J & Ruckdeschel, R 2010 The Sage Handbook of Social Work Research. Londres: Sage.
Hardwick, L et al (eds) 2017 Innovations in Social Work Research. London: Jessica Kingsley Publishers.
Bell, L 2017 Research methods for Social Workers. Londres: Palgrave.
Mestrado em Serviço Social
Toshkov, D 2016 Research Design in Political Science. London: Palgrave.
Howard, C 2017 Thinking Like a Political Scientist: A Practical Guide to Research Methods. Chicago: University of Chicago Press.
Filho, Dalson Britto Figueiredo; Paranhos, Ranulfo; Rocha, Enivaldo Carvalho da; Silva Junior, José Alexandre da; Santos, Manoel Leonardo Wanderley Duarte 2012 Levando Gary King a Sério: Desenhos de Pesquisa em Ciência Política. In Revista Eletrônica de Ciência Política 3 (1-2), pp. 86-117.
Bukve, O 2019 Designing Social Science Research. Cham: Palgrave.
Mestrado em Políticas Públicas
Treadwell, D, & Davis, A 2016 Introducing communication research: Paths of inquiry. Thousand Oaks: SAGE Publications, 3ª ed.
Silverman, D. (2017) Doing Qualitative Research. Londres: Sage. https://us.sagepub.com/en-us/nam/doing-qualitative-research/book251108
Quan-Haase, A., & Sloan, L. (eds.). 2022 The SAGE handbook of social media research methods. Sage.
Kubitschko, S., & Kaun, A. (eds). 2016 Innovative methods in media and communication research. Cham: Palgrave Macmillan.
Hine, C. (2017). Digital Ethnography. In The Wiley-Blackwell Encyclopedia of Social Theory, B.S. Turner (Ed.). https://doi.org/10.1002/9781118430873.est0628
Berger, A. A. 2018 Media and communication research methods: An introduction to qualitative and quantitative approaches. Thousand Oaks: SAGE Publications.
Mestrado em Gestão dos Novos Media
Klotz, A & Prakash, D (eds) 2008 Qualitative methods in International Relations: A pluralist guide. New York: Palgrave (v. plataforma moodle).
Sprinz, D F & Wolinsky, Y (eds.) 2004 Cases, numbers and models: International Relations research methods. Ann Arbor: Michigan University Press. (Em linha: https://pdfs.semanticscholar.org/89c3/34b5c514acb817b8862dcdf675bd7d4863de.pdf
https://uk.sagepub.com/sites/default/files/upm-binaries/71316_Lamont_Research_Methods_in_International_Relations_Chapter_1.pdf).
Lamont, C 2015 Research methods in International Relations. Thousand Oaks: Sage Publications (capitulo 1 on-line em:
Mestrado em Estudos Internacionais
Stein, T. S., Bathurst, J. R., & Lasher, R. 2022 Performing arts management: A handbook of professional practices. Simon and Schuster.
Quan-Haase, A., & Sloan, L. (Eds.). 2022 The SAGE handbook of social media research methods. Sage.
Osterwalder, A., & Pigneur, Y. 2010 Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.
Mestrado em Estudos e Gestão da Cultura
Zeleza, T (ed) 2007 The study of Africa. The global and transnational engagements (Vol II). Dakar: CODESRIA.
Zeleza, T (ed) 2006 The Study of Africa. Disciplinary and interdisciplinary encounters (Vol I). Dakar: CODESRIA.
Ouédraogo, J-B & Cardoso, C (ed) 2011 Readings in methodology: African Perspectives. Dakar: CODESRIA. Em linha: https://www.codesria.org/spip.php?article1502&lang=en
Mestrado em Estudos Africanos
Bogdan, R & Biklen, S 1994 Investigação qualitativa em educação: uma introdução à teoria e aos métodos. Porto: Porto Editora.
Mestrado em Educação e Sociedade
Treadwell, D, & Davis, A 2016 Introducing communication research: Paths of inquiry. Thousand Oaks: SAGE Publications, 3ª ed.
Quan-Haase, A., & Sloan, L. (eds.). 2022 The SAGE handbook of social media research methods. Sage.
Kubitschko, S., & Kaun, A. (eds). 2016 Innovative methods in media and communication research. Cham: Palgrave Macmillan.
Berger, A. A. 2018 Media and communication research methods: An introduction to qualitative and quantitative approaches. Thousand Oaks: SAGE Publications.
Mestrado em Comunicação, Cultura e Tecnologias da Informação
Se necessário, solicitar referências adicionais ao/à(s) docente(s).
Mestrado em Ciências do Trabalho e Relações Laborais
Pollock III, Philip H.& Edwards, B C 2019 The Essentials of political analysis. 6ªed., Washington D.C.: CQ Press.
Silverman, D (2018) Doing qualitative research. Los Angeles: Sage.
Johnson, J B & Reynolds, H T 2020 Political Science research methods, 9ª ed. Los Angeles: Sage.
Mestrado em Ciência Política
Se necessário, solicitar referências adicionais ao/à(s) docente(s).
Mestrado em Administração Escolar
Se necessário, solicitar referências adicionais ao/à(s) docente(s).
Mestrado em Ação Humanitária
Na medida em que o desenho de pesquisa pode ter algumas especificidades em função da área científica de pesquisa, listam-se abaixo algumas sugestões de suporte bibliográfico.
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Economy and Media System
By the end of the semester, students in this class will:
LO1 Identify the main concepts, practices and trends in the media business.
LO2 Identify the key elements to design a new project or to upgrade an existing media project.
LO3 Be able to develop a news media or new media project.
LO4 Extensively research and discuss the impact of the Digital Revolution on the news media industry.
LO5 Analyse the new media ecosystem.
LO6 Study the business of digital news enterprises.
LO7 Study cases of innovative media start-ups.
LO8 Understand the basics of entrepreneurship.
LO9 Apply techniques and processes to transform innovative ideas into a sustainable media project.
LO10 Develop a project for an innovative news and information project, for-profit or non-profit.
PC1 News media companies business theories.
PC2 Media environment analysis:
PC3 Global and regional media market: overview and major trends.
PC4 Media companies business models.
PC5 Entrepreneurship and innovation: 10 desires of change.
PC6 Project design and development: Tools and methods to develop innovative projects of news and media.
The evaluation is carried out in two phases: 1) during the school period and 2) final evaluation.
1 - Classes participation: 10 %
2 - Oral group presentation: 40 %
3 - Written essay: 50 %
Title: Kay, Jeff and Quinn, Stephen. Funding Journalism in the Digital Age. Peter Lang Publishing, New York, NY, 2010.
Deuze, Mark & Mirjam Prenger. Making Media: Amerterdam University Press, 2019
Briggs, Mark. Entrepreneurial Journalism: How to Build What?s Next for News. CQ Press, Thousand Oaks, CA, 2012.
Albarran, A. (2010), The Media Economy, London: Routledge.
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Title: Ries, Eric. (2011) The Lean Startup. Crown Business, New York, NY.
Osterwalder, Alexander and Pigneur, Yves. Business Model Generation. John Wiley and Sons Inc., Hoboken, NJ 2010.
Lowe, Gregory e Brown, C. (org) (2016). Managing Media Firms and Industries ? What?s so special about media management?. New York, Springer.
Kueng, Lucy (2015). Innovators in digital news, Oxford: Reuters Institute.
Kovach, Bill and Rosenstiel, Tom. The Elements of Journalism, revised and updated. 3th edition. Random House, New York, NY. 2014.
Grueskin, Bill; Seave, Ava; and Graves, Lucas. The Story So Far: What We Know About the Business of Digital Journalism. Columbia Journalism School, Tow Center, 2011. Available online
Anderson, C.W.; Bell, Emily; and Sharky, Clay. Post-Industrial Journalism: Adapting to the Present. Columbia Journalism School, Tow Center, 2012. Available online
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Social Networks Management and Audience
OA1| ithe main features of online social networks and the methodologies used for conducting audience research
OA2| meet the collected indicators and their function
OA3| realize the importance of industry research for the advertising communication
OA4| to identify strengths and weaknesses of each study
OA5| know the characteristics of each media
OA6| learn analyze a media plan
OA7| assess the suitability of a media plan for each type of communication strategy
OA8| know the web 2.0 features
OA9| know the main social networks in use
OA10| know the main goals to achieve with social networks
OA11| have the notions for a professional management on facebook
OA12| learn how to structure a presence in social media
OA13| know the input phases, maturity and professionalism in the web 2.0
OA14| know the main components online communities
1.- Social networks, their affordances and the requirement for new literacies.
1.1. The role of audience studies in advertising investment decisions.
2.- Methodologies audience studies used in Portugal and in the world
2.1. Internet
2.2. Tv Set
2.3. Radio
2.4. Press
2.5. Outdoor
-3.- Characteristics of the media from the point of view of advertising communication
4.- The planning of advertising investments - theoretical foundations
5.- The concepts, variables for analysis and the indicators used in media planning
6.- Web 2.0
7.- The 4 input phases in social networks
8.- The 3 main goals to achieve in social networks
9.- Types of online communities
10.- How to manage facebook pages: the 7 key rules
11.- Model Social Media War
12.- Facebook , Twitter, Instagram , Youtube, Linkedin , Snapchat
Students can choose between periodic assessments and final exam.
There will be two moments of assessment: 1) a test during the term on the theoretical part and 2) an assignment for the first term on the practical part.
1)The test counts 60% of the grade;
2) Individual written work on the practical part (strategies for social networks) counts for 30%. Attendance and active participation in the practical component count for 10% of the final grade.
Students with a mark higher than 9.5 val in the two assessments will pass.
Alternatively, students may take the final written exam, worth 100% of the grade.
Title: Zuboff, S. (2019) The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. Profile Books
Van Dijck, J. et al (2018). The Platform Society: Public Values in a Connective World. Oxford University Press
Rieder, B. (2020) Engines of Order: A Mechanology of Algorithmic Techniques. Amsterdam University Press
BERGER, JONAH, "Contágio"
QUALMAN, ERIK, "Socialnomics: How Social Media Transforms the Way We Live and Do Business"
Page, R. (2018). Narratives Online: Shared Stories in Social Media. Cambridge University Press.
KABANI, Shama; BROGAN, CHRIS "The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue",
Sissors, Jack Z. e Baron, Roger B. (2010), Advertising Media Planning, McGraw-Hill (7ª edição).
Barabasi, L. (2002). Linked. How Everything Is Connected To Everything Else And What It Means For Business, Science, And Everyday Life. Ed: Basic Books
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Human Resources Strategic Management in Media
LG1. To describe the conditions in which organizational competitiveness is related to HR practices and systems
LG2. To develop HR strategies leading to different sustainable competitive advantages
LG3. To assess the consistency between HRM systems and specific strategic events
CP1. GRH e organizações: das práticas de GRH à performance
CP2. Diferentes tipos de alinhamento: horizontal, vertical e temporal
CP3. O modelo AMO
CP4. GRH e capacidades organizacionais: clima de serviço, coordenação relacional e fiabilidade
CP5. GRH e capacidades dinâmicas: ambidextria, aprendizagem organizacional, resiliência organizacional
CP6. GRH no contexto de grandes movimentos estratégicos
Periodic evaluation implies: a written exam (70%); group task (30%).
Students who fail the delivery of any assignment, who score below 10 on the individual component, or that have more than 1/3 absenteeism should take the final examination (an exam that corresponds to 100% of the final grade).
Title: Boxal, P. & Purcell, J. (2015). Strategy and Human Resource Management (4 ed.). London: Palgrave McMillan.r, B. et al. (2006). The climate of service: A review of the construct with implications for achieving CLV goals. Journal of Relationship Marketing, 5, 2/3, 1111-132.
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Title: Wright, P. M., & McMahan, G. C. (1992). Theoretical perspectives for strategic human resource management. Journal of management, 18(2), 295-320.
Tarique, I., & Schuler, R. S. (2010). Global talent management: Literature review, integrative framework, and suggestions for further research. Journal of world business, 45(2), 122-133.
Svetlik, I., Stavrou?Costea, E., Vakola, M., Soderquist, K. E., & Prastacos, G. P. (2007). Competency management in support of organisational change. International journal of manpower.
Shin, Y., Sung, S. Y., Choi, J. N., & Kim, M. S. (2015). Top management ethical leadership and firm performance: Mediating role of ethical and procedural justice climate. Journal of Business Ethics, 129(1), 43-57.
Schneider, B., Ehrhart, M. G., & Macey, W. H. (2013). Organizational climate and culture. Annual review of psychology, 64, 361-388.
McClelland, D. C. (1973). Testing for competencies rather than intelligence American Psychologist. Internet][Consultado el 03 de diciembre del 2018. Disponible en: https://rieoei. org/historico/deloslectores/Maura. PDF].
Levy, P. E., & Williams, J. R. (2004). The social context of performance appraisal: A review and framework for the future. Journal of management, 30(6), 881-905.
Leuven, E., Oosterbeek, H., Sloof, R., & Van Klaveren, C. (2005). Worker reciprocity and employer investment in training. Economica, 72(285), 137-149.
Irigaray, H. A. R., Paiva, K. C. M. D., & Goldschmidt, C. C. (2017). Organizational resilience: a proposition of an integrated model and research agenda. Cadernos EBAPE. BR, 15(SPE), 390-408.
Hiltrop, J. M. (1999). The quest for the best: human resource practices to attract and retain talent. European Management Journal, 17(4), 422-430.
Harris, L. C., & Ogbonna, E. (2001). Strategic human resource management, market orientation, and organizational performance. Journal of business research, 51(2), 157-166.
Goleman, D. (2012). Emotional intelligence: Why it can matter more than IQ. Bantam.
Ghasabeh, M. S., Soosay, C., & Reaiche, C. (2015). The emerging role of transformational leadership. The Journal of Developing Areas, 49(6), 459-467.
Fletcher, C. (2001). Performance appraisal and management: The developing research agenda. Journal of Occupational and organizational Psychology, 74(4), 473-487.
Dries, N., Vantilborgh, T., & Pepermans, R. (2012). The role of learning agility and career variety in the identification and development of high potential employees. Personnel Review.
Draganidis, F., & Mentzas, G. (2006). Competency based management: a review of systems and approaches. Information management & computer security.
DeNisi, A. S., & Pritchard, R. D. (2006). Performance appraisal, performance management and improving individual performance: A motivational framework. Management and organization review, 2(2), 253-277.
De Vos, A., De Hauw, S., & Van der Heijden, B. I. (2011). Competency development and career success: The mediating role of employability. Journal of vocational behavior, 79(2), 438-447.
Cravens, K. S., Oliver, E. G., & Stewart, J. S. (2010). Can a positive approach to performance evaluation help accomplish your goals?. Business Horizons, 53(3), 269-279.
Collings, D. G., & Mellahi, K. (2009). Strategic talent management: A review and research agenda. Human resource management review, 19(4), 304-313.
Boyatzis, R. E., Goleman, D., & Rhee, K. (2000). Clustering competence in emotional intelligence: Insights from the Emotional Competence Inventory (ECI). Handbook of emotional intelligence, 99(6), 343-362.
Bjornberg, L., DellCioppia, S., & Tanzer, K. (2002). Training and development: Best practices. Public Personnel Management, 31(4), 507-516.
Bettis-Outland, H. (2012). Decision-making's impact on organizational learning and information overload. Journal of Business Research, 65(6), 814-820.
Becker, B., & Gerhart, B. (1996). The impact of human resource management on organizational performance: Progress and prospects. Academy of management journal, 39(4), 779-801.
Bastiani, V., & Gutierrez, R. (2016). Ambidestria organizacional e gestão de processos: Uma revisão integrada da literatura. In Congresso Nacional de Excelência em Gestão & INOVARSE (Vol. 3, pp. 1-22).
Avolio, B. J., & Bass, B. M. (1995). Individual consideration viewed at multiple levels of analysis: A multi-level framework for examining the diffusion of transformational leadership. The leadership quarterly, 6(2), 199-218.
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Financial Information and Decision-Making
At the end of this course students should be able:
1. Understand what is financial literacy and the importance of numbers.
2. Understand the business dynamics an economic, financial and monetary decisions perspective.
3. Understand the impact of decisions business on the basic accounting equation.
4. Understand the financial information statements structure and content.
5. Understand some outcomes and impacts of business decisions.
1 ? Business Dynamics and Business Decisions
1.1. Financial literacy: from personal finance to business finance
1.2. Business, activities and decisions
1.3. The accounting and financial information system
1.4. The FEM triumvirate: financial, economic and monetary position
1.5. Financial statements
2 ? Financing and Investing Decisions
2.1. Fundamental concepts
2.2. Decisions and financial position
2.3. Impact of financing and investment decisions on financial position
2.4. Financial position statement
3 ? Operating Decisions
3.1. Fundamental concepts
3.2. Decisions and economic position
3.3. Impact of operational decisions on economic position
3.4. Economic position statement
4 ? Decision Outcomes and Modelling
4.1. Outcomes and/or outputs of decisions
4.2. Business economic value drivers
4.3. Modelling and practical accounting models
4.4. Decisions impact analysis
4.5. Integration: business decisions and financial statements (integrated view)
Two different processes:
1. Periodical evaluation:
- Case solving and group assignment, which may include an oral examination discussion (40%)
- Final exam (60%)
Requirements:
- Completion of all assignments
- Minimum of 10 points compounded average
- Minimum grade of 8 points in the final exam
Attendance:
- There is no minimum attendance
2. Evaluation by Exam
- Final sitting exam (100%)
Further oral confirmation examination for final grades above 16 points.
Title: 1. Libby, R., Libby, P. and Hodge, F. (2023), Financial Accounting, 11ª Ed., McGraw Hill.
2. Lourenço, I., et al., (2020), Fundamentos de Contabilidade Financeira - Teoria e Casos (3ª Ed.), Lisboa: Sílabo.
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Title: 1. Mota, A. G., Barroso, C., Soares, H. e Laureano, L. (2023), Introdução às Finanças - Fundamentos de Finanças com Casos Práticos Resolvidos e Propostos, 4ª Ed., Lisboa: Sílabo.
2. Jordan, H., Neves, J. C. e Rodrigues, J. A. (2020), O Controlo de Gestão, 11ª Ed., Lisboa: Áreas Editora.
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Master Dissertation in New Media Management
The objective of this course is to prepare the students to develop a research, testing cientifical hypothesis in Communication an Media, and also in information technologies. On the way of developing their thesis, the students will be integrated, as active participants, in the scientific community, and will reinforce ther critic abilities in relation to theoretical and empirical research. By completing this course, the student must be able to: formulate research hyphotesis, select the appropriate readings, develop methods and materials, do empirical testing of the hypothrsis, analize results and reject/confirm the hypothesis, write a paper and produce a poster.
ProgramIn close dialogue with the research supervisor, the students must: Formulate a starting question, identify the appropriate and relevant readings and elaborate a theoretical and empirical revision; formulate the research problem and its hypothesis; design a research to test the hypothesis; create procedures and materials; conduct the study; analize and interpret the results; plan the thesis; write the thesis.
Evaluation processThe thesis will be evaluated by a juri, in open session, after the supervisor acceptation of the thesis as ready to be presented and discussed in public. The evaluation will be based on the scientific quality and its theoretical and methodological approach.
The evaluation in this UC does not include a final written examination.
Title: Van Dijk, J. (2005) The Deepening Divide: Inequality in the Information Society, Sage, London
Silverman, David (ed.) (2011) Qualitative Research, London, Sage
Picard, Robert G. (2002) Media Firms: Structures, Operations, and Performance, London: Routledge
Creswell,John W.(2003) Research design: qualitative, quantitative,and mixed methods approaches,Thousand Oaks,Sage
Castells, M. (2001), Internet Galaxy, OUP, Oxford
Capucha,Luís (2008) Planeamento e Avaliação de Projectos,Guião Prático,Lisboa, DGIDC/ME
Bryman,Alan (2012)Social Research Methods, Oxford,OUP
Blaikie,N. (2007) Approaches to social enquiry:advancing knowledge,Cambridge,Polity Press
Babbie, E. (1989) The Practice of Social Research, Belmont, California Wadsworth Publishing Comp.
Anderson, Chris (2006) The Long Tail: Why the Future of Business is Selling Less of More, Hyperion
Anderson, C.W; Bell, Emily; and Sharky, Clay (2012) Post-Industrial Journalism: Adapting to the Present. Columbia Journalism School, Tow Center
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Work Project in New Media Management
The objective of this course is to prepare the students to develop an applied project. The students must use in practical context the theoretical and methodological knowledge they learned during the master. The preparation, development and writing of the project will allow the students to evaluate, in a critic way, a real study case in Communication an Media, and also in information technologies. On the way of developing their thesis, the students must be able to:identify a problem in communication or media, select the appropriate readings, develop methods and materials, do empirical testing, analize results and report the results in a way that should be easely understandable by the professionals.
ProgramThe students must chose a topic of special interest to be the object of intervention, and a research supervisor. The students must then: Formulate the problema to study in a scientific way, identify the appropriate and relevant readings and elaborate a theoretical and empirical revision; formulate the research problem and its hypothesis; design a research and intervention; create procedures and materials; conduct the study; analize and interpret the results; evaluate the proposal; write the report.
Evaluation processThe project report will be evaluated by a juri, in open session, after the supervisor acceptation of the report as ready to be presented and discussed in public. The evaluation will be based on the scientific quality and its theoretical and methodological approach.
The evaluation in this UC does not include a final written examination.
Title: Van Dijk, J. (2005) The Deepening Divide: Inequality in the Information Society, Sage, London
Silverman, David (ed.) (2011) Qualitative Research, London, Sage
Picard, Robert G. (2002) Media Firms: Structures, Operations, and Performance, London: Routledge
Creswell,John W.(2003) Research design: qualitative, quantitative,and mixed methods approaches,Thousand Oaks,Sage
Castells, M. (2001), Internet Galaxy, OUP, Oxford
Capucha,Luís (2008) Planeamento e Avaliação de Projectos,Guião Prático,Lisboa, DGIDC/ME
Bryman,Alan (2012)Social Research Methods, Oxford,OUP
Blaikie,N. (2007) Approaches to social enquiry:advancing knowledge,Cambridge,Polity Press
Babbie, E. (1989) The Practice of Social Research, Belmont, California Wadsworth Publishing Comp.
Anderson, Chris (2006) The Long Tail: Why the Future of Business is Selling Less of More, Hyperion
Anderson, C.W; Bell, Emily; and Sharky, Clay (2012) Post-Industrial Journalism: Adapting to the Present. Columbia Journalism School, Tow Center
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2nd Cycle Internship
The learning outcomes of the Internship are adapted to each internship and the institution where it is developed. These are:
LO1. To acquire technical skills linked to methods and techniques for action within different kinds of institutions related to the general objectives and learning outcomes of the master's degree;
LO2. To develop research and action-research skills within organizations related to the master's degree;
LO3. To prepare an internship report that reveals analytical reflection of the professional or academic context;
LO4. Develop indicators for recording and evaluating professional practice.
1. Topic and problem of the internship
2. Internship plan
3. Theoretical and methodological framework
4. Methodology of collaborative action research
5. Evaluation
6. Report
Individual report, which contains the following elements:
a) Characterization of the institutional context (history, organization, policies and services, activities, organizational structure and functioning);
b) Framing the internship institution;
c) Description of the activities developed (roles, responsibilities, agents, work processes, methodologies used)
d) Critical and theoretically based conclusions
e) References
The UC does not contemplate the modality of evaluation by Exam.
Title: - Sweitzer, H. Frederick e King, Mary A. (2014), The Successful Internship: Personal, Professional, and Civic Development in Experiential Learning, Belmont, CA: Brooks/Cole, Cengage Learning.
- Reeher, Gant e Mariani, Mack (2002), The Insider's Guide To Political Internships: What To Do Once You're In The Door, Nova Iorque: Basic Books
- Neves, José, Garrido, Margarida, Simões Eduardo (2008), Manual de Competências Pessoais, Interpessoais e Instrumentais. Teoria e Prática, Lisboa: Editora SÍLABO
- Della Porta, Donatella e Keating Michael (eds.) (2008) Approaches and Methodologies in the Social Sciences. A Pluralist Perspective, Cambridge: Cambridge University Press
- Courtney, Roger (2013), Strategic Management in the Third Sector, Basingstoke: Palgrave Macmillan
- Capucha, Luís (2008), Planeamento e Avaliação de Projetos. Guião Prático, Lisboa: ME/DGIDC
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Objectives
This course is distinguished by the importance it places on the perspectives and methods that are central to digital media. The master's has as its principle objective providing students with specialized training, as well as knowledge and research in the domains of new media management and marketing. It offers the technical skills and conceptual frameworks necessary to participate in professional new media management. This course seeks to align a pragmatic aspect defined by the exploration of digital potential with the academic rigor inherent in the tradition of critical thought about media.
- Development of professional, scholastic, and innovative skills in subjects related to design, management and marketing in digital media.
- Familiarity with models of management and business practiced within the creative media industries.
- Application of theoretical concepts to case studies with a practical dimension.
- Strategic reflection about the challenges that companies face in the management of increasing volumes of data.
Thesis / Final work
Completion of the Master's in New Media Management is dependent on the presentation of a dissertation or final project. Due to the orientation of the course towards professional practice and experience, the final project option is usually encouraged, as it allows students to invest time in the sustained development of proposals that aim to improve the qualidade of services offered in this area.
Accreditations