Study Plan

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Master Degree

STUDY PLAN FOR 2022/2023

1ST YEAR
Curricular Courses
Credits
Data Analysis in Hospitality and Tourism Mandatory Curricular Courses 6.0
Managing Hospitality and Guest Service Organizations Mandatory Curricular Courses 6.0
Strategic Marketing in Hospitality and Tourism Mandatory Curricular Courses 6.0
Research Methods in Hospitality and Tourism Mandatory Curricular Courses 6.0
Critical Issues in Hospitality Human Resources Mandatory Curricular Courses 6.0
Recommended Optative
6.0
Recommended Optative
6.0
Recommended Optative
6.0
Recommended Optative
6.0
Optative

Or

Dual Degree University of Central Florida


2ND YEAR
Curricular Courses
Credits
Dissertation in Hospitality and Tourism Management Final Work 60.0
Work Project in Hospitality and Tourism Management Final Work 60.0


RECOMMENDED OPTATIVES

Optional courses will only be held if they achieve a minimum number of enrollments.

2nd semester

02297 | Tourism and Urban Worlds (IBS | HT)

03440 | Wine Tourism & Wine Business (IBS | HT)

03441 | Large Events & Event Management (IBS | HT)

03442 | Shopping Tourism & Luxury Retail Management (IBS | HT)

03444 | E-Tourism (IBS | Mkt)


OBJECTIVES

GENERAL
  • To improve knowledge of the core topics in management sciences applied to hospitality and tourism;


  • To develop expertise in cross-cutting themes, in the interests and professional expectations of students, which contribute to the development of an applied research project;


  • To provide students with methods, procedures and investigation techniques that enable them to develop their research project with a high degree of autonomy.
LEARNING

Learning Goals and their implementation

In this IBS study cycle the following competencies ought to develop:

1. To communicate effectively in written form;

2. To communicate effectively in oral form;

3. To develop critical thinking skills;

4. To understand the roles of general and strategic management in companies;

5. To understand the key role of HRM towards the valorization of people as key players in organizations.

Implementation and measurement of the degree of accomplishment of teaching/apprenticeship levels (AL):

OA 1: Elaboration of individual and group works, as well as the resolution of mid-term tests and final evaluation exams;

OA 2: Oral presentations and thematic debates in the classroom;

OA 3: Production and presentation of critical analyses of articles and topics found in books;

OA 4: Individual and group work focused on general management and entrepreneurial strategy topics;

OA 5: Case studies, role-playing, and tests adjusted to each CU.

Note: Complementary information can be found in each CU's CUF.

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