-to understand the relationships between the tourism and hospitality sectors worldwide
-to know the characteristics of services that affect the marketing of hotel or tourism products
- to analyze the importance of the macro and micro environment elements of the company, sustainability, and ethical issues
-know the process of market research and ethical issues
-to understand the main characteristics that influence consumer behavior
- to know the main steps in the design of a customer-centric strategy, market segmentation, choice of target segments, positioning and sustainability
- to understand the new product development process
-to understand the management of brands in the sector
-to know the internal and external factors that affect pricing decisions
-to know the different intermediaries existing in the tourism sector
-to understand the marketing communication process and the role of advertising in the promotional mix
Regular Season: periodic assessment, minimum 2/3 attendance-a) Individual Exam- the score at least 7.5:50%; b)case-studies and paper analysis- score at least 7.5:15% c) Group project- score at least 7.5: 35%. Final score at least 9.5 for approval. Students who choose the individual exam, minimum of 9.5 and the exam accounts 100% for final grade. Re-sitting: Students who fail in the regular season or wish to try improving their grade. Exam accounts 100% for final grade, minimum score 9.5.
Mandatory Bibliography
Title: -Kotler, P., Bowen, J.T., & Baloglu, S. (2021). Marketing for Hospitality and Tourism (8 edition). Pearson.
-Loureiro, S.M.C. (2020). Virtual reality, augmented reality and tourism experience. In Saurabh Kumar Dixit (ed.), The Routledge Handbook of Tourism Experience Management and Marketing, chapter 38 (pp. 439-452). Routledge.
-Loureiro, S.M.C. (2021). The Use of Augmented Reality to Expand the Experience in Museums. In Vladimir Geroimenko (ed.). Augmented Reality in Tourism, Museums and Heritage: A New Technology to Inform and Entertain, (chapter 8). Springer.
-Loureiro, S.M.C., & Sarmento, E. M. (2019). Social Media in Gastronomic Tourism: Tourists? lifestyle and foodservice tendencies in social media. In Saurabh Kumar Dixit (ed.), The Routledge Handbook of Gastronomic Tourism, chapter 33 (Lifestyle and foodservice in social media). Routledge.
Raouf, R., Ramkisson, H., Hollebeek, L., & Loureiro, S.M.C., Raouf, R., Ramkisson, H., Hollebeek, L., & Loureiro, S.M.C. (2023). Customer Engagement in Tourism and Hospitality Research. In R. Raouf and H. Ramkisson (Eds). Handbook of Customer engagement in Tourism Marketing. Edward Elgar ISBN: 978 1 80220 393, 2023, Customer Engagement in Tourism and Hospitality Research. In R. Raouf and H. Ramkisson (Eds). Handbook of Customer engagement in Tourism Marketing. Edward Elgar ISBN: 978 1 80220 393,
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Optional Bibliography
Title: -Loureiro, S.M.C., Roschk, H., Ali, F., & Friedmann, E. (2021). Cognitive Image, Mental Imagery, and Responses (CI-MI-R): Mediation and Moderation Effects. Journal of Travel Research, 61(4), 903-92. doi:10.1177/00472875211004768
-Jimenez-Barreto, J., Loureiro, S., Braun, E., Sthapit, E. & Zenker, S. (2021). Use Numbers not Words! Communicating Hotels? Cleaning Programs for COVID-19 from the Brand Perspective. International Journal of Hospitality Management, 94, 102872 doi: 10.1016/j.ijhm.2021.102872
-Loureiro, S.M.C., Guerreiro, J., & Han, H. (2021). Past, present, and future of pro-environmental behavior in tourism and hospitality: A text-mining approach. Journal of Sustainable Tourism, 30(1), 258-278. doi: 10.1080/09669582.2021.1875477
-Bee-Lia Chua, B.-L., Al-Ansi, A., Han, H., Loureiro, S.M.C. Guerreiro, J. (2021). An Examination of the Influence of Emotional Solidarity on Value Co-Creation with International Muslim Travelers, Journal of Travel Research, 61(7), 1573-1598. doi:10.1177/00472875211033357
-Loureiro, S.M.C., Guerreiro, J., & Ali, F. (2020). 20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach. Tourism Management, 77 104028. doi: 10.1016/j.tourman.2019.104028
-McCarthy, B. (2016). Building Place Brands: There's Nothing Like Australia. SAGE-case study.
- Hudson, S., & Hudson, L. (2017). Marketing in action - Hamilton island Best Job in the World campaign. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 85-88). SAGE Publications.
-McCarthy, B. (2016). Kerry GeoPark: Can European GeoPark Certification Create Competitive Advantage for a Tourist Destination?. SAGE-case study.
- Hudson, S., & Hudson, L. (2017). Marketing in action: Hotels responding to 'bleisure' trend. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 56-58). SAGE Publications.
-Loureiro, S.M.C., Sarmento, E.M., & Rosário, J.F. (2019). Overview of underpinnings of tourism impacts: the case of Lisbon destination. In R. Nunkoo and D. Gursoy (eds.). The Routledge Handbook of Tourism Impacts: Theoretical and Applied Perspectives (Chapter 3). Routledge.
Raouf, R., Hollebeek, L., Loureiro, S.M.C., Khan, I., & Hasan, R, Raouf, R., Hollebeek, L., Loureiro, S.M.C., Khan, I., & Hasan, R. (2023). Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective. Journal of Travel Research Research https://doi.org/10.1177/00472875231166598, 2023, Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective. Journal of Travel Research https://doi.org/10.1177/00472875231166598, https://doi.org/10.1177/00472875231166598
Rosado-Pinto, F., & Loureiro, S.M.C. (2023). What an amazing experience! The role of authenticity and engagement in upscale hotelsInternational Journal of Hospitality Management, 114, 103573.
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