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The Master’s in New Media Management establishes a strong link between academic and business components, and is aimed at anyone seeking to combine management with new media production.
Distinguished by the emphasis placed on approaches and methods centred on digital media, this Master’s programme aims to provide:
· specialised training in the fields of new media management and marketing
· knowledge and research in the field
Of particular note is the focus on entrepreneurial projects, giving students the opportunity to manage and create in innovative ways within this sector. This programme will facilitate access to the following activities related to New Media:
· Corporate Communication
· Communication Agencies
· Digital Journalism
· Multimedia Communication
· Setting up New Media-related Businesses
· Consultancy
· Marketing
· New Digital Business Models
· Digital Transformation of Public Administration
· Digital Marketing for Non-Governmental Organisations
Students on this Master’s programme can benefit from a range of opportunities associated with the distinctive hallmark of Iscte’s range of courses:
1) a teaching staff with a solid academic background in the field;
2) guest lecturers with professional experience in the field;
3) a network of contacts that facilitates external work placements;
4) the opportunity to take elective modules from other Iscte programmes, providing an interdisciplinary education;
5) the opportunity to attend conferences organised by other programmes within the School of Sociology and Public Policy;
6) an extensive network of agreements with foreign universities, enabling students to undertake part of their studies at another institution through mobility programmes, such as the Erasmus Programme;
7) the opportunity to participate in research projects at the MediaLab, which forms part of the Centre for Research and Studies in Sociology (CIES-Iscte) – a unit rated ‘very good’ – and to make use of the equipment available there for their dissertation or project work.
The MSc in New Media Management has as its objective to link critical thinking with innovative practice, seeking thus to train human resources that will make a difference in national and international corporations without forgetting the incentive towards the creation of new media start-ups. Among the skills for development in the course are the identification and analysis of problems and opportunities of media on strategic and operational levels; perceiving and directing the process of communication as a phenomenon of networked socialization; mastery over planning and creative technique for change; exploring the potentials of web and social media tools in the business domain; developing strategies of communication for organizational crises; creating and managing projects in the area of media; integrating a commitment to strategic orientation into the area of media; harnessing leadership potential and implementation capacities; and operating strategically as an agent of change in companies and project teams.
2026/2027
Through its strong link between the ‘curriculum and the business world’, the Master’s programme will provide access to careers in areas such as corporate communications, the media and other communications organisations, consultancy, marketing and international business, research, public administration, non-governmental organisations, and the creation of businesses linked to new media.
The programme consists of two semesters of coursework and two semesters dedicated to the preparation and completion of the dissertation or project. In the first semester of the first year, students take an optional module in New Media Management; in the second semester of the second year, students take two optional modules, one relating to New Media Management and the other to Specialised Research Techniques (TEP). The optional modules allow students to deepen their specialised training in the field, whilst
at the same time enabling them to acquire interdisciplinary knowledge, serving as a complement to the work involved in preparing the dissertation or project.
Students who pass all modules in the first year are awarded the Second-Cycle Postgraduate Diploma in New Media Management.
| Unidades curriculares | Semester | ECTS |
|---|---|---|
| Digital Storytelling and Transmedia Entertainment | 1 | 6.0 |
| Media Entrepreneurship | 1 | 6.0 |
| Social Dynamics of the Internet | 1 | 6.0 |
| Strategy and Organizational Development for the Media | 1 | 6.0 |
| Economy and Media System | 2 | 6.0 |
| Financial Information and Decision-Making | 2 | 6.0 |
| Human Resources Strategic Management in Media | 2 | 6.0 |
| Research Design | 2 | 6.0 |
| Social Networks Management and Audience | 2 | 6.0 |
Recommended elective
The optional modules availabity is subject to a minimum number of enrolments; Master’s students must, in the second year of the programme, choose two modules: one theoretical-practical module and one Specialised Research Techniques (TEP) module.
(Theoretical-Practical)
Digital Languages
Discursive Practices
Online Social Networks
Media and Journalism
Internship
Specialised Research Techniques
Methods of Multimedia Analysis
Methods of Online Inquiry
| Unidades curriculares | Semester | ECTS |
|---|---|---|
| 2nd Cycle Internship Parte Escolar > Optional Courses > Optional in New Media Management | 1 | 6.0 |
| Master Dissertation in New Media Management Final Work | 1 | 48.0 |
| Work Project in New Media Management Final Work | 1 | 48.0 |
Recommended elective
The optional modules availabity is subject to a minimum number of enrolments; Master’s students must, in the second year of the programme, choose two modules: one theoretical-practical module and one Specialised Research Techniques (TEP) module.
(Theoretical-Practical)
Digital Languages
Discursive Practices
Online Social Networks
Media and Journalism
Internship
Specialised Research Techniques
Methods of Multimedia Analysis
Methods of Online Inquiry
Distinguished by the emphasis placed on approaches and methods centred on digital media, this Master’s programme has as its main objectives specialised training, knowledge and research in the fields of new media management and marketing. By providing the technical skills and conceptual frameworks necessary for professional practice in new media management, this programme seeks to combine a pragmatic approach, based on exploring the potential of digital media, with the academic rigour inherent in the tradition of critical thinking about the media.
2025/2026
Upon completing this course, the graduate will have acquired practical and conceptual skills for understanding and taking action in any sector of media. Besides capacities of management applied to all the areas of communication, he or she will also have practical knowledge about content production - be it journalistic, institutional or otherwise -, that allows him or her to produce and manage this production.
Potential employers for these graduates include all the companies that need qualified professionals who can connect management knowledge with the production of communication; for example, new and legacy media companies, communication departments, social media marketing or management, and all other companies with internal or external communication management and production needs.
| Round | Start Date | End Date | Vacancies | Application fee | Reservation fee | Reservation fee outside EU |
|---|---|---|---|---|---|---|
| 1st round | Mestrado/Master | 2025-12-15 09:30 | 2026-01-14 17:00 | 10 | 70.00 € | 350.00 € | 500.00 € |
| 2nd round | Mestrado/Master | 2026-01-15 09:30 | 2026-02-25 17:00 | 10 | 70.00 € | 350.00 € | 500.00 € |
| 3rd round | Mestrado/Master | 2026-02-26 09:30 | 2026-04-06 17:00 | 15 | 70.00 € | 350.00 € | 500.00 € |
The following may apply for this Master’s degree:
