ATENÇÃO: Esta página foi traduzida automaticamente pelo Google Translate. Isto pode ter consequências inesperadas no conteúdo apresentado e, portanto, não nos responsabilizamos pelo resultado dessa tradução automática.
ATTENTION: this page has been automatically translated by Google Translate. This can have unexpected consequences and, therefore, we do not take responsibility for the result of that automatic translation.
The Master in New Media Management is designed for all those seeking to synthesize management with the production of new media
The strong connection with business and projects of entrepreneurship present in the courses at Iscte unites in this Master with a critical and innovative vision of the existing models of management, giving our students the opportunities of management and creation in an innorative manner in the media sector.
The MSc in New Media Management has as its objective to link critical thinking with innovative practice, seeking thus to train human resources that will make a difference in national and international corporations without forgetting the incentive towards the creation of new media start-ups. Among the skills for development in the course are the identification and analysis of problems and opportunities of media on strategic and operational levels; perceiving and directing the process of communication as a phenomenon of networked socialization; mastery over planning and creative technique for change; exploring the potentials of web and social media tools in the business domain; developing strategies of communication for organizational crises; creating and managing projects in the area of media; integrating a commitment to strategic orientation into the area of media; harnessing leadership potential and implementation capacities; and operating strategically as an agent of change in companies and project teams.
2026/2027
This Master's, through the strong connection between the study plan and outside companies, allows students to participate in activities such as business communication, social media and other communication companies, consulting, marketing, international business, research, public administration, NGOs and creation of companies connected to new media.
| Unidades curriculares | Semester | ECTS |
|---|---|---|
| Digital Storytelling and Transmedia Entertainment | 1 | 6.0 |
| Media Entrepreneurship | 1 | 6.0 |
| Social Dynamics of the Internet | 1 | 6.0 |
| Strategy and Organizational Development for the Media | 1 | 6.0 |
| Economy and Media System | 2 | 6.0 |
| Financial Information and Decision-Making | 2 | 6.0 |
| Human Resources Strategic Management in Media | 2 | 6.0 |
| Research Design | 2 | 6.0 |
| Social Networks Management and Audience | 2 | 6.0 |
Recommended optative
| Unidades curriculares | Semester | ECTS |
|---|---|---|
| 2nd Cycle Internship Parte Escolar > Optional Courses > Optional in New Media Management | 1 | 6.0 |
| Master Dissertation in New Media Management Final Work | 1 | 48.0 |
| Work Project in New Media Management Final Work | 1 | 48.0 |
Recommended optative
2025/2026
Upon completing this course, the graduate will have acquired practical and conceptual skills for understanding and taking action in any sector of media. Besides capacities of management applied to all the areas of communication, he or she will also have practical knowledge about content production - be it journalistic, institutional or otherwise -, that allows him or her to produce and manage this production.
Potential employers for these graduates include all the companies that need qualified professionals who can connect management knowledge with the production of communication; for example, new and legacy media companies, communication departments, social media marketing or management, and all other companies with internal or external communication management and production needs.
