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Lectured in Portuguese
The Master in Business Analytics is a program designed to provide students a truly transformative experience. Integrated at Iscte Business School, the program aims at training professionals with the ability to develop and respond to business management problems that require knowledge of analytical management tools, based on three major areas of knowledge: management, analytics, and information technologies.
Analytics is the scientific process of transforming data into insight for making better decisions (INFORMS).
Explore the forefront of knowledge with the Master's in Business Analytics! Aligned with the growing demand from businesses in the era of digital transformation, this revolutionary program empowers professionals and managers to make rational decisions, maximising the effective use of data.
Prepare for the professional world with engaging workshops and thematic training in essential tools such as Python, SAS, Knime, PowerBI, Tableau, and Qlik, presented by guest experts.
Over the two years, enjoy a practical and international approach by participating in prestigious seminars and forums, such as the events hosted by IDC Directions, XpandIT, BI4ALL, SAS, IBM in Lisbon. A unique opportunity to stand out at the intersection of academia and business practice, shaping your future dynamically.
Join the Business Analytics revolution!
2025/2026
Check here the detailed study plan (in Portuguese only)
| Unidades curriculares | Semester | ECTS |
|---|---|---|
| Big Data Analytics * | 2 | 6.0 |
| Business Analytics Applications * | 1 | 6.0 |
| Database Management * | 1 | 6.0 |
| Exploratory Data Analysis * | 1 | 6.0 |
| Predictive Analytics * | 1 | 6.0 |
| Prescriptive Analytics * | 2 | 6.0 |
| Seminar in Business Analytics * | 2 | 6.0 |
| Strategy and Reporting * | 1 | 6.0 |
| Unstructured Data Analytics * | 2 | 6.0 |
Recommended optative
1st Year Data Analysis and Data Communication with Excel (03281)
2st Year Business Analytics Overview (03282)
| Unidades curriculares | Semester | ECTS |
|---|---|---|
| Master Dissertation in Business Analytics * | 1 | 42.0 |
| Master Project in Business Analytics * | 1 | 42.0 |
| Research Project Seminar in Business Analytics * | 1 | 6.0 |
Recommended optative
1st Year Data Analysis and Data Communication with Excel (03281)
2st Year Business Analytics Overview (03282)
By the end of the program, the students in the Master in Business Analytics will have gained the following competencies and reached the following learning objectives:
1) Competence in producing written communication in business environments with impact and effectiveness, namely:
1.1) Produce a well-structured written document
1.2) Clearly identify and communicate the relevant key messages within a written document
1.3) Clearly express the link between theoretical arguments and specific practical issues within a written document
1.4) Effectively summarize ideas and conclusions within a written document
2) Competence in delivering oral communication in a business environment with impact and effectiveness, namely:
2.1) Select the appropriate format for a given presentation
2.2) Demonstrate confidence that the communication was well-prepared
2.3) Develop and make presentations with impact
3) Competence in ethical behavior, responsibility, and sustainability, namely:
3.1) Identify and discuss the myriad challenges surrounding corporate responsibility and/or sustainability
3.2) Recognize and critically reflect on ethical dilemmas
4) Competence in Thinking critically about topics, namely:
4.1) Select and interpret relevant data and references from academic and non-academic sources
4.2) Analyse issues effectively, leading to the formulation of well-supported conclusions or solutions
5) Competence in teamwork and interpersonal dealing, namely:
5.1) Organize and allocate tasks among group members to meet goals in an efficient and effective manner
5.2) Show a willingness to listen to others and exhibit curiosity about what people are saying and experiencing
5.3) Schedule tasks to meet milestones deadlines
6) Competence in Business Analytics, namely:
6.1) Critically apply the concepts and methodologies of business analytics
6.2) Apply statistical or machine learning techniques to analyse business data
6.3) Interpret analytical results/solutions and identify appropriate courses of action for a business problem
6.4) Select the appropriate computer tools, statistical and analytics packages, either open-source or commercial, suitable for diverse business analytics
6.5) Use and apply the acquired knowledge and skills to identify, model and solve decision problems, in new or unfamiliar situations, using data.
2025/2026
EMPLOYABILITY
The MSc in Business Analytics has an employment rate of 100% before the completion of Programme. The sectors most represented in the recruitment of masters graduates are Retail, Services and IT, Construction and Consulting & Audit
98% IBS Employability Rate
98% of Iscte Business School 2nd cycle graduates are in professions adjusted / appropriate to the level of qualifications
Employers are overall very satisfied with Iscte graduates: 2nd cycle - 4.6 (scale 1 to 5)
WHY IS BUSINESS ANALYTICS IMPORTANT FOR ORGANIZATIONS?
Uncover insights into the crucial importance of Business Analytics in organizations and unravel why this is a highly employable field through interviews (in portuguese) conducted by Master's in Business Analytics students with industry professionals.
Interviewer | Interviewee | Company | Link |
Carolina Marques | Rui Afeiteira | BI4ALL | |
Filipe Ferreira | Luís Ferreira | Bring Global | |
Janine Tavares | Júnior Siri | Southern Marketing Design Media | |
Maria João Antunes | Carla Geraldes | Farfetch |
A bachelor's degree awarded by a university or institution of higher education
SELECTION AND RANKING CRITERIA
Check the selection and ranking criteria HERE (in Portuguese only)
DOCUMENTS FOR APPLICATION
The application is exclusively online.
It is mandatory to attach the following documents:
- Photo (passport-style in jpg, jpeg or png format)
- Identification document (national identity card for national applicants and passport for international applicants
- Undergraduate's degree diploma with final GPA*
- Curriculum vitae
- Presentation video (mandatory to upload on "Other Documents" a PDF file containing a link to a video presentation in which the applicant: self-presents, describes the academic and professional background (if any), exemplifies a work performed in data analysis, describes personal characteristics and expresses the motivation to join the MSc in Business Analytics)
- 2 references / 2 letters of recommendation (academic or profissional - mandatory to upload on "Other Documents")
- Master's goal statement (max. 2500 characters, to be submitted in the applications' system directly)
*Candidates who have not finished the undergraduate’s degree must attach:
- A commitment statement (download available in the application form);
- A transcript of records with the list of completed courses and respective grades (an image from your student portal is accepted).
SELECTION PROCESS
IMPORTANT - Selections are made on a rolling basis from the moment the application period opens. We therefore encourage early applications.
The selection process involves four separate stages which are outlined below:
1. Initial Assessment
After completing the online application and paying the non-refundable fee, the application will be assessed by the members of the Application Review Committee.
2. Interview
During the Initial Assessment period, the candidate may be called for an interview with the Master's Director or another member of the Application Review Committee.
3. Decision
All applicants will be notified of the decision. The results will be sent by email and will be available on the application portal.
4. Enrolment
In the event of admission, candidates will be informed of the enrolment process. They will be given a deadline to enroll (thus confirming their place on the Master's programme). Please note that admitted candidates will have to pay the first instalment of tuition fees by the deadline after enrolment.