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Lectured in English
Iscte Business School is well-known for offering the most highly rated, business-oriented MSc in Marketing in Portugal, with a clear international focus. Our full time programme is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects.
Lidl rewards the best MSc in Marketing Student
Double Degree
This programme has Double Degree partnerships with the universities listed below.
For more information, click here.
Southwestern University of Finance and Economics in China (EQUIS acrredited)
KEDGE Business School in France (AACSB, EQUIS, AMBA accredited)
Indonesia Universitas Gadjah Mada (AACSB accredited)
Florida International University - USA (AACSB accredited)
International Study Trip, Europe
Four days' residential stay at the a European Business School gives you the opportunity to obtain valuable international experience. There will be slots available for this program. (50% of these slots will be for the applicants of the Master Degree in Marketing with best performance - performance based on the media obtained in the first semester's disciplines | criteria of performance to be announced in the first week of the masters.
The MSc in Marketing at Iscte Business School is a comprehensive two-year full-time program designed for aspiring corporate marketing professionals. The curriculum combines a solid theoretical foundation with practical training, cultivating essential skills for success in the dynamic business landscape. Graduates are renowned in the corporate sector for their exceptional theoretical knowledge and practical expertise.
Why choose the MSc in Marketing?
Expert Faculty and Guest Speakers: Distinguished guest speakers from the marketing field contribute valuable insights, while the program's faculty leverages in-depth expertise in key marketing areas.
Personal Development Program (PdP): The commitment to academic excellence extends to personal development, with a cutting-edge PdP designed to uncover leadership qualities and creativity in each student.
Innovative Curriculum: The program covers groundbreaking aspects of marketing, combining features of marketing and strategic management through an innovative approach.
International Exposure: The program provides broad international exposure through an mid-week residential stay in a foreign country, offering direct contact with different business environments.
Networking Opportunities: Unique opportunities for networking, team-building, and idea-sharing are embedded in the program from day one, fostering personal contacts and team chemistry.
Success Stories: Graduates have successfully integrated into high-profile companies such as UNILEVER, Procter & Gamble, Coca-Cola, and others, providing a valuable network for current students.
Marketing FutureCast Lab: Iscte hosts the first European laboratory of research and analysis of new international trends in marketing, sponsored by a joint venture of 20 high-profile companies.
Global Recognition: The program has a proven track record, with a team of students winning the World Final of the L’Oreal Brandstorm Competition in 2010, showcasing the program's international competitiveness.
Life in Lisbon: Students have the unique opportunity to live in one of Europe's safest and most cosmopolitan cities, with an affordable cost of living, warm climate, sandy beaches, and a multicultural population.
2025/2026
Check here the detailed study plan
| Unidades curriculares | Semestre | ECTS |
|---|---|---|
| Canais de Distribuição, Vendas e E-commerce * | 1 | 6.0 |
| Comportamento do Consumidor e Marketing Research * | 1 | 6.0 |
| Comunicacão de Marketing Digital e Offline * | 2 | 6.0 |
| Estratégia de Marketing * | 1 | 6.0 |
| Gestão de Marcas * | 1 | 6.0 |
| Inovação em Marketing: Criatividade, Novos Produtos e Design * | 2 | 6.0 |
| Marketing Relacional * | 2 | 6.0 |
| Métodos Quantitativos Aplicados ao Marketing * | 1 | 6.0 |
| Seminário de Investigação em Marketing * | 2 | 6.0 |
| Tendências de Marketing, Inteligência Artificial e Analytics * | 2 | 6.0 |
Optativas recomendadas
| Unidades curriculares | Semestre | ECTS |
|---|---|---|
| Dissertação em Marketing * | 1 | 30.0 |
| Trabalho de Projeto em Marketing * | 1 | 30.0 |
Optativas recomendadas
The Master’s in Marketing at Iscte Business School aims to provide students with advanced knowledge in marketing, integrating both theoretical foundations and practical applications.
The program emphasizes strategic thinking, consumer behavior analysis, brand management, and digital marketing, ensuring that students develop expertise in both traditional and emerging marketing tools. A strong focus is placed on market research, analytics, and decision-making, equipping students with the ability to interpret data effectively.
Designed for a globalized market, the program offers international study trips, exchange opportunities, and collaborations with accredited business schools worldwide. Innovation and adaptability are key pillars, encouraging students to explore emerging trends such as artificial intelligence and big data in marketing. Ethical and sustainable marketing practices are also integrated, ensuring responsible decision-making.
With close to 100% employability, the program fosters professional development through networking events, industry partnerships, and career support services. Students engage with real-world business challenges, gaining practical experience that prepares them for leadership roles in marketing.
The Master’s in Marketing at Iscte stands out for its rigorous curriculum, international exposure, and strong industry connections, making it a top choice for those seeking to advance in the field.
By the end of the program, the students in the Master in Marketing will have gained the following competencies and reached the following learning objectives:
1) Competence in producing written communication in business environments with impact and effectiveness, namely:
1.1) Produce a well-structured written document
1.2) Clearly identify and communicate the relevant key messages within a written document
1.3) Clearly express the link between theoretical arguments and specific practical issues within a written document
1.4) Effectively summarize ideas and conclusions within a written document
2) Competence in delivering oral communication in a business environment with impact and effectiveness, namely:
2.1) Select the appropriate format for a given presentation
2.2) Demonstrate confidence that the communication was well-prepared
2.3) Develop and make presentations with impact
3) Competence in ethical behavior, responsibility, and sustainability, namely:
3.1) Identify and discuss the myriad challenges surrounding corporate responsibility and/or sustainability
3.2) Recognize and critically reflect on ethical dilemmas
4) Competence in Thinking critically about topics, namely:
4.1) Select and interpret relevant data and references from academic and non-academic sources
4.2) Analyse issues effectively, leading to the formulation of well-supported conclusions or solutions
5) Competence in teamwork and interpersonal dealing, namely:
5.1) Organize and allocate tasks among group members to meet goals in an efficient and effective manner
5.2) Show a willingness to listen to others and exhibit curiosity about what people are saying and experiencing
5.3) Schedule tasks to meet milestones deadlines
6) Competence in Marketing, namely:
6.1) Use theories to assess strategic marketing problems
6.2) Apply methodologies to understand consumers and validate market opportunities
6.3) Recommend marketing mix-related decisions.
2025/2026
EMPLOYABILITY
83% were employed within 3 months of the end of the Programme
4% work outside of their country of origin
98% Iscte Business School Employability Rate
98% of Iscte Business School 2nd cycle graduates are in professions adjusted / appropriate to the level of qualifications
Employers are overall very satisfied with Iscte graduates: 2nd cycle - 4.6 (scale 1 to 5)
A bachelors degree awarded by a university or institution of higher education
Proficiency in the English language
Note: The results of an applicant's GMAT or GRE exam, although not obligatory, may enhance their chances of being admitted
SELECTION AND RANKING CRITERIA
Check the selection and ranking criteria HERE
DOCUMENTS FOR APPLICATION
The application is exclusively online.
It is mandatory to attach the following documents:
- Photo (passport-style in jpg, jpeg or png format)
- Identification document (national identity card for national applicants and passport for international applicants
- Undergraduate's degree diploma with final GPA*
- Curriculum vitae
- 2 references (academic or professional)
- Master's goal statement (max. 2500 characters, to be submitted in the applications' system directly);
*Candidates who have not finished the undergraduate’s degree must attach:
- A commitment statement (download available in the application form);
- A transcript of records with the list of completed courses and respective grades (an image from your student portal is accepted).
SELECTION PROCESS
IMPORTANT - Selections are made on a rolling basis from the moment the application period opens. We therefore encourage early applications.
The selection process involves four separate stages which are outlined below:
1. Initial Assessment
After completing the online application and paying the non-refundable fee, the application will be assessed by the members of the Application Review Committee.
2. Interview
During the Initial Assessment period, the candidate may be called for an interview with the Master's Director or another member of the Application Review Committee.
3. Decision
All applicants will be notified of the decision. The results will be sent by email and will be available on the application portal.
4. Enrolment
In the event of admission, candidates will be informed of the enrolment process. They will be given a deadline to enroll (thus confirming their place on the Master's programme). Please note that admitted candidates will have to pay the first instalment of tuition fees by the deadline after enrolment.
