This project examines the challenges and opportunities faced by A Enterprises in the high-end rental intermediary market in China, particularly in the context of increasing foreign investment and emerging competition. The core problem addressed is the need for A Enterprises to adapt its marketing strategies in line with modern practices to survive and thrive in a dynamic market environment. The objectives of this study include evaluating the current market positioning of A Enterprises, analyzing the effects of the COVID-19 pandemic on the housing rental industry, and developing a comprehensive marketing plan tailored to the company’s needs. To achieve these goals, a mixed-methods approach was adopted. This approach included SWOT analysis, the 4P marketing framework, PESTEL analysis, and literature reviews, augmented by case studies. Furthermore, a consumer market survey was conducted at the WQ Project Marketing Center from July 15, 2024 to August 15, 2024. The survey, divided into two modules, collected crucial data on customer demographics and insights into homebuyers' motivations and preferences. These methodological tools collectively addressed the complexities of market positioning and consumer behavior. The findings underscore A Enterprises ’ strengths, such as its strong reputation and established customer base, while also highlighting its weaknesses, including limited marketing channels and competitive pressures. Based on the survey data and comprehensive analysis, the project recommends actionable marketing strategies that focus on enhancing service offerings, expanding marketing channels, and implementing psychological pricing techniques to better meet consumer expectations. Ultimately, this research emphasizes the necessity of adaptive marketing strategies for securing long-term success in an increasingly competitive market landscape.