Título
Enhancing strategic management using a quantified VRIO: Adding value with the MCDA approach
Autor
Murcia, Nathanaëlle Nicole Sophie
Resumo
en
The field of strategic management has been popularized since the 1960s, as an
aid for the search of success factors amongst the internal and external
surroundings of an organization. Strategic management has observed and
created strategies that are considered as pillars in the present way of applying
contemporary management operations. Even though strategic management relies on
managers’ capability to comprehend the current economic trends, this area has left a variety
of questions unanswered, especially regarding the analyses of the combination of
quantitative and qualitative decision criteria. This dissertation aims to enhance strategic
management by developing a quantified valuable, rare, inimitable and organized (VRIO)
framework, with the aid of the multiple criteria decision analysis (MCDA) approach. To
accomplish this objective, the VRIO framework is combined with the Choquet integral (CI)
and a real-life application is carried out to support strategic management. The dual
methodology used in this dissertation offers an innovative process for business
improvement. The benefits and limitations are also presented and discussed.